Your Year
Directed by Nike+

Your Year, Directed by Nike+


The power of data is in motivation, not reflection.

Nike+ Runner in LA


Use Nike+ data to deliver hyper personalized animated films to the 100,000 most active Nike+ members. Show them their story and use their data to enable them to be better athletes in 2015.

Nike+ Runner in New York
We partnered with illustrator Mcbess to create thousands of animation sequences covering all possible user data variables including location, weather, activity and individual Nike+ movement. Screenshots showing user specific information used for the animations
Earned media impressions
50% of all films viewed shared on social
Running to the moon and back
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