Your Year
Directed by Nike+

Your Year, Directed by Nike+

Insight

The power of data is in motivation, not reflection.

Nike+ Runner in LA

Idea

Use Nike+ data to deliver hyper personalized animated films to the 100,000 most active Nike+ members. Show them their story and use their data to enable them to be better athletes in 2015.

Nike+ Runner in New York
We partnered with illustrator Mcbess to create thousands of animation sequences covering all possible user data variables including location, weather, activity and individual Nike+ movement. Screenshots showing user specific information used for the animations
200
Million
Earned media impressions
50% of all films viewed shared on social
Running to the moon and back
  • Creativity logo
  • Hypebeast logo
  • The Awesomer logo
  • Huh logo
  • Brand Republic logo